How to Insert Trademark ™ and Service Mark ℠ on Windows

Need the trademark symbol ™ or service mark ℠ on Windows, and need it now? While the symbols are nowhere to be found on the keyboard, you need not go without claiming a brand name. Find out here how to insert trademark (™) symbol and service mark (℠) on Windows ⤓.

First, Uplifting Gravity

As the moon’s gravitational mass tugs on the turning Earth, a rising tide lifts all — land.

The earth as a whole is elastic. It’s not quite as malleable as water, which noticeably sloshes around with tides twice a day, but earth tides are not nothing: the deformation is some 11–14 in (30–40 cm).

So, while we‘re gently hoisted skyward, let’s use some of that momentum to raise tiny letters of our own — the modest ™ and its service mark sibling, waiting for their moment above the baseline:

How to Insert the Trademark Symbol (™) and Service Mark (℠) on Windows

Using the Windows Emoji Panel to Insert ™

Things flowing smoothly now?

⇆ Buy La De Du a tea

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Inserting Trademark and Service Mark Using the Windows Character Map

To find the symbols for trademark and service mark in the Windows Character Map to copy for pasting anywhere:

1. Open Character Map.
   Here’s how: Press Windows to open the Start menu, start typing character map to search, and select Character Map in search results as soon as it appears.
2. Select a font that contains the serve mark and trademark characters under Font :.
   Example: Use Lucida Sans Unicode, for instance.
3. Check Advanced view.
4. Type trade under Search for : to find the trademark; type service for the service mark.
5. Double-click the trademark or service mark symbol to it appears under Characters to copy :.
6. Click Copy.
7. Paste the trade or service mark to paste where desired.
   

Not just a trademark: How to Type the Copyright Symbol © on a Windows Keyboard

The Windows “Alt”-Code for the Trademark Symbol

To input the trademark symbol using a Windows Alt-code:

1. Turn on NumLock.
2. Press and hold the Alt key.
3. Now type 0153 using the numeric keypad for ™.
4. Let go of the Alt key.
   Their word: Microsoft include information on inserting special characters in Windows help.

How to Insert the Trademark Symbol (™) and Service Mark (℠) on Windows: FAQ

Can I type the trademark and service mark symbols directly on the keyboard?

No.

Neither the standard US-English nor the US-English International keyboard layout contains a combination for the trade and service mark symbols.

Is there a Windows “Alt” code for the service mark?

No.

How is the trademark emoji different from the trademark symbol as a character?

The trademarks symbol as text and the trademark emoji share a basic Unicode code point but look differently depending on a modifying Unicode code point that turns plain text characters into emoji and vice versa:

Symbol	Display	Unicode Code Points
Trademark symbol	™	U+2122 (optionally U+2122 U+FE0E)
Trademark emoji	™️	U+2122 U+FE0F

The service mark does not have a corresponding emoji.

Trademark ™	copy ™
Trademark emoji ™️	copy ™️
Service mark ℠	copy ℠

Can I use superscript “TM” in place of the trademark symbol?

Yes.

If the font you’re using does not include the symbols for trademark or service mark you can, of course, substitute superscript letters, e.g.:

Trademark ᵀᴹ	copy ᵀᴹ
Service mark ˢᴹ	copy ˢᴹ

Since Unicode lacks an uppercase superscript letter ‘S’, do use a word processor’s option to reduce the size of a regular uppercase letter and raise it above the baseline instead if possible.

Superscripting:
How to Insert Superscript Characters in Google Docs
How to Make Superscript Characters in MS Word
How to Use Superscript Characters in LaTeX

(Tested with Windows 11 25H2; first published April 2026)