Mailing a group of people repeatedly — tirelessly typing the same list of email addresses again and again? Afraid you might reveal everybody’s address accidentally in a mass email? Always wanted your own group and list? Find out here how to send a newsletter in Gmail ⤓ with elegance (no revealing recipients) and efficiency (no typing addresses) using a label group.
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How to Send a Newsletter (to a Label Group) in Gmail
Time needed: 5 minutes
To write and send a newsletter (or marketing email) to a Gmail mailing list in Gmail in a desktop browser:
- Create a newsletter in Gmail to receive your email.
- Start a new email in Gmail.
Gmail keyboard shortcut: In a desktop browser, press C to start composing an email (or Shift C to start composing in a new browser window).
Quick start: You can also set up a Gmail template for your newsletter, of course, and start with that instead of a blank email. - Click Bcc.
“Undisclosed recipients”: Do leave the To field blank; Gmail will insert “undisclosed-recipients” for you in it, so the newsletter recipients do not show for anybody.
Keyboard shortcut: Press Ctrl Shift B (Windows, Linux) or Command Shift B (Mac) to jump to the BCC field.
Technical heads-up: For an email to be complete and follow specifications, it needs at least one recipient in the To: field. While leaving To: empty in Gmail will not cause problems for any practical matter, you can make your newsletter technically compliant and type your email address under To; see below for picking what recipients will see.
- Start typing the Google Contacts label you set up for the newsletter and pick it from auto-completions.
Gmail does the work: Gmail will automatically replace the label with the primary email address for each contact in the Gmail newsletter label.
Edit recipients: After expansion, you can edit the list of email addresses in the Bcc field, of course, and add new recipients or remove addresses selectively; you can even add another Google Contacts label.
- Compose and send your newsletter from Gmail.
Their word: Google include information about contact groups in Gmail help.
First Gmail missive dispatched?
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How to Send a Newsletter in Gmail: FAQ
Can I have something other than “undisclosed-recipients” show up in the “To:” address?
Yes.
You can pick anything for the recipient in the “To”: address.
One easy and consistent manner is to create a contact for your To line:
- Open Google Contacts.
- Click Create contact.
- Follow up with Create a contact.
- Type the name you want to appear to recipients in the To: line using the First name and Last name fields.
Drawing a _: You can leave either blank. - Now type your email address (optionally using + to make a Gmail alias that lets you filter easily) under Email.
- Click Save.
Can I schedule a newsletter in Gmail to be sent later?
Yes.
Using Gmail send later, you can schedule individual emails to your list to be sent at a precise time up to 50 years in the future.
Can I send a newsletter in the Gmail app for Android or iOS?
Alas, no.
The Gmail apps will not let you insert recipients from Google Contacts using labels.
To send a newsletter using a mobile device, open Gmail’s desktop version in a mobile browser.
(Tested in a desktop browser; first published August 2020, last updated May 2026)